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Alternative Apparel x National Parks Foundation

Alternative Apparel and the National Parks Foundation partnered up to release an artist-designed collection to encourage awareness and conservation of America’s parks.

Alternative Apparel x National Parks Foundation Collection
 

ALTERNATIVE APPAREL X NATIONAL PARKS FOUNDATION COLLECTION

Alternative Apparel and the National Parks Foundation partnered up to release an artist-designed collection to encourage awareness and conservation of America’s parks.

APPROACH

As an avid outdoorswoman, I was invited to exclusively design the collection – all of which feature National Parks that I’ve had the chance to explore in the past. First-hand experience at each park dictated scene, mood, and color, and resulted in a project that generated aid toward conservation efforts.


Services: Typography, Illustration, Print

Joshua Tree Photo:
Ethan Gulley

 
Alternative Apparel x National Parks Foundation Collection – Rocky Mountain National Park
 
 
With Alana already a fan of Alternative products, it was easy giving her free reign to interpret each park using her own vision. It was an honor to have her bring each park to life thru the collection.
— Heather Devine, Creative Director, Alternative Apparel
 
 
Alternative Apparel x National Parks Foundation Collection – Smoky Mountains National Park
Alternative Apparel x National Parks Foundation Collection – Joshua Tree National Park
Alternative Apparel x National Parks Foundation Collection