IMG_1373.JPG

Austin Beerworks

Austin Beerworks began as a small, start-up that quickly grew into a local Austin favorite that produces award winning craft beer. I have had the opportunity to develop numerous projects that are an extension to the Beerworks core brand – from seasonal can patterns, to taproom merchandise, and more.

Austin Beerworks Land of the Scree Chainstitched Design
 

AUSTIN BEERWORKS

Austin Beerworks began as a small, start-up that quickly grew into a renowned, award-winning craft brewery. I have had the opportunity to develop numerous projects that extend the Beerworks core brand — from seasonal can patterns, to taproom merchandise, and more.

APPROACH

This is a brand that loves to push boundaries, and oftentimes I find myself getting weirder and louder with each project. I’ve drawn eagles breathing fire, a catfish chugging a beer, unicorns tooting, and, at the clients’ request, have hidden easter eggs within certain designs.


Services: Illustration, Brand Extension, Typography, Social Media Expression, Print

Studio:
Helms Workshop

Photography:
Zach Wieland
Tyler Malone

 
Austin Beerworks Seasonal Cans: La Verdad, Einhorn, Black Thunder
 
 
During her time at Helms Workshop, Alana created some of the most effective branding to ever grace Austin Beerworks packaging and merchandise. She was directly involved in our top 3 best selling merchandise items in 2018.

And she’s really fun to have a beer with.
— Michael Graham, Co-Founder
 
 
Austin Beerworks Heritage Account Koozies
Austin Beerworks Seasonal Cans: Super Awesome
 
Austin Beerworks Super Awesome Fanny Pack
 
Austin Beerworks Gringo de Mayo
Austin Beerworks Map of Texas
Austin Beerworks Anniversary Cup
Austin Beerworks Heisenberg Merchandise Designs
Austin Beerworks Fire Eagle and LaVerdad Designs
Austin Beerworks Renegade Koozie
Austin Beerworks Specials
Austin Beerworks Specials