ANTELOPE LODGE BRANDING
The Antelope Lodge is a historic 1950's motor court hotel set in the beautiful mountain valley of Alpine, Texas. It is one of the first motor court hotels in all of West Texas and its name still appears on the front porch floor where its original stone masons inscribed it with local rocks.
As the lodge undergoes renovation, the primary goal is to maintain its historic roots while appealing to the modern traveler. The branding leverages the idea of combining old with new through inspiration from the original red clay and stucco to the recent landscaping and decor. Local flora and fauna are used as symbols in the brand, and feature the plants that welcome you to the property as well as the lodge’s namesake, a pronghorn antelope.
Services: Brand Identity, Brand Extension, Illustration, Social Media Expression, Print, Simple Animation