BLACK ROCK MFG. CO.
Black Rock is a line of custom and handmade clothing and leather goods by Noah Kershisnik in Provo, Utah. Inspired by a classic look and fit with a hint of high-desert, Americana, Black Rock’s choiceful selection of natural materials result in durable goods with a working-class disposition.
The name stems from an extinct volcano that shaped Noah’s childhood community and the landscape around it. Early in the project, Noah provided a painting of Black Rock by his grandfather as inspiration. The final, primary logo uses a combination of this iconic landmark with a hawk as a symbol — a desert predator that represents high perception, keen vision, and awareness.
Services: Concept, Brand Identity, Brand Extension, Illustration