BlackRock2.jpg

Black Rock Mfg. Co.

Black Rock is line of custom and handmade clothing and leather goods made by Noah Kershisnik. Inspired by a classic look and fit with a hint of working-class, west-desert Americana, and through choiceful selection of natural materials and textures, Black Rock’s offerings are designed for durability.

Black Rock Manufacturing Co. Leather Tag
 

BLACK ROCK MFG. CO.

Black Rock is a line of custom and handmade clothing and leather goods by Noah Kershisnik in Provo, Utah. Inspired by a classic look and fit with a hint of high-desert, Americana, Black Rock’s choiceful selection of natural materials result in durable goods with a working-class disposition.

APPROACH

The name stems from an extinct volcano that shaped Noah’s childhood community and the landscape around it. Early in the project, Noah provided a painting of Black Rock by his grandfather as inspiration. The final, primary logo uses a combination of this iconic landmark with a hawk as a symbol — a desert predator that represents high perception, keen vision, and awareness.


Services: Concept, Brand Identity, Brand Extension, Illustration

 
Black Rock Manufacturing Co. Cloth Tags
 
 
Alana had direct and specific questions that helped me organize and develop my branding in a way that I didn’t know how to do on my own.

Not to mention the final product is amazing.
— Noah Kershisnik, Owner
 
 
Black Rock Mfg. Co. Branding Logo Sheet
Black Rock Manufacturing Co. Leather Wallet
Black Rock Manufacturing Co. Shirt and Wallet
Black Rock Manufacturing Co. Leather Wallet
Black Rock Manufacturing Co. Leather Jacket Tag
 
Painting of Black Rock by the client’s grandfather.

Painting of Black Rock by the client’s grandfather.