bridgeport brewing hop hero series
Over twenty years ago, BridgePort Brewing created the very first IPA in the Pacific Northwest as the original Oregon craft brewery. Now a crowded market, the goal for the Hop Hero series was to re-establish BridgePort as the icon of hop-forward craft beer in Portland.
Striking scenes of the Pacific Northwest are paired with script typography that is customized for each beer. A vivid yellow and cohesive type treatment establishes a consistent application between five very different IPAs. The Hop Hero series has proven to capture the community’s attention, and has helped revitalize BridgePort as a sought-after, craft beer destination. Hazy IPA was received so well that it has become one of the brewery’s year-round offerings.
Services: Concept, Series Branding, Packaging, Typography, Illustration