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BridgePort Brewing Hop Hero Series

Over twenty years ago, BridgePort Brewing created the very first IPA in the Pacific Northwest as the original Oregon craft brewery. Now a crowded market, the goal for the Hop Hero series was to re-establish BridgePort as a beacon of hop-forward craft beer in Portland.

Bridgeport Brewing Hop Hero Series Packaging
 

bridgeport brewing hop hero series

Over twenty years ago, BridgePort Brewing created the very first IPA in the Pacific Northwest as the original Oregon craft brewery. Now a crowded market, the goal for the Hop Hero series was to re-establish BridgePort as the icon of hop-forward craft beer in Portland.

APPROACH

Striking scenes of the Pacific Northwest are paired with script typography that is customized for each beer. A vivid yellow and cohesive type treatment establishes a consistent application between five very different IPAs. The Hop Hero series has proven to capture the community’s attention, and has helped revitalize BridgePort as a sought-after, craft beer destination. Hazy IPA was received so well that it has become one of the brewery’s year-round offerings.


Services: Concept, Series Branding, Packaging, Typography, Illustration

Studio:
Helms Workshop

Photography:
ALOR Consulting

 
Bridgeport Brewing Hop Hero Series Packaging
 
 
In addition to bringing a fresh, relevant, and engaging aesthetic to the BridgePort brand, the Hop Hero beer releases accounted for over 15% total sales throughout all the releases in 2018.
— Dan Udell, Bridgeport Brand Manager
 
 
Bridgeport Brewing Hop Hero Series
 
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Bridgeport Brewing Hop Hero Series Packaging
Bridgeport Brewing Hop Hero Series Packaging