Fontacular is the largest promotional event for the legendary Monotype, and I had the opportunity to be the creative partner for the very first Fontacular event to take place on MyFonts. This extensive campaign included the proposal for a visual theme and crafting an identity, palette, screen-printed poster and pennant, buttons and stickers, and interactive assets such as newsletter images and banner ads.
The proposed concept was “five years in the wild,” representing the fifth year of this event. A series of illustrative, typographic layouts showcase themes of wilderness survival from utilizing celestial navigation, to medicinal plants, to foraging, and more.
Services: Concept, Brand Identity, Illustration, Brand Extension, Typography, Print
French Paper Co.