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Fontacular

Fontacular is the largest promotional event for the legendary Monotype, and I had the opportunity to be the creative partner for the very first Fontacular event on MyFonts. This extensive campaign included the proposal for a visual theme and crafting an identity, palette, screen-printed poster and pennant, buttons and stickers, and interactive assets such as newsletter images and banner ads.

Fontacular Poster Printed by Mama's Sauce
 

FONTACULAR

Fontacular is the largest promotional event for the legendary Monotype, and I had the opportunity to be the creative partner for the very first Fontacular event to take place on MyFonts. This extensive campaign included the proposal for a visual theme and crafting an identity, palette, screen-printed poster and pennant, buttons and stickers, and interactive assets such as newsletter images and banner ads.

APPROACH

The proposed concept was “five years in the wild,” representing the fifth year of this event. A series of illustrative, typographic layouts showcase themes of wilderness survival from utilizing celestial navigation, to medicinal plants, to foraging, and more.


Services: Concept, Brand Identity, Illustration, Brand Extension, Typography, Print

SPONSORS:
Mama’s Sauce
Oxford Pennant
French Paper Co.

 
Fontacular Pennants Printed by Oxford Pennant
 
 
Let’s just be clear: we, our customers, our community, and our sponsors swooned over Alana’s wilderness-themed visuals.

I have no doubt that her deftly-crafted work played an indispensable part in making this Fontacular one our most successful weeks in history.
— Ryan Arruda, Monotype Marketing Manager
 
 
Fontacular Dire Wolf
Fontacular Hunting Licenses
Fontacular Hatchet and Pocket Knife
Fontacular Scout Badges
Fontacular Stickers
Fontacular Buttons
Fontacular Antlers