LEROY AND LEWIS BARBECUE
LeRoy and Lewis brings something new to the Austin barbecue scene with a focus on nontraditional offerings and through an emphasis on sourcing seasonal ingredients from nearby farms and ranches.
The choice for color palette stands apart from the often used barbecue colors of black and red. Extensive research led to the right source of inspiration for the branding – and nothing else was more fitting than antique farm crates. The combination of a custom script logotype and smoke-like filigree is a modern take on the traditional designs found on these crates, reinforcing the heartbeat of the LeRoy and Lewis tagline: “new school barbecue, old school service.”
Services: Brand Identity, Custom Typography, Signage, Brand Extension, Illustration, Social Media Expression, Print