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LeRoy and Lewis Barbecue

LeRoy and Lewis brings something new to the Austin barbecue scene with a focus on alternative offerings, such as smoked beef cheeks and mac-and-cheese stuffed quail, and through an emphasis on sourcing seasonal ingredients from nearby farms and ranches.

Leroy and Lewis Barbecue Logo
 

LEROY AND LEWIS BARBECUE

LeRoy and Lewis brings something new to the Austin barbecue scene with a focus on nontraditional offerings and through an emphasis on sourcing seasonal ingredients from nearby farms and ranches.

APPROACH

The choice for color palette stands apart from the often used barbecue colors of black and red. Extensive research led to the right source of inspiration for the branding – and nothing else was more fitting than antique farm crates. The combination of a custom script logotype and smoke-like filigree is a modern take on the traditional designs found on these crates, reinforcing the heartbeat of the LeRoy and Lewis tagline: β€œnew school barbecue, old school service.”


Services: Brand Identity, Custom Typography, Signage, Brand Extension, Illustration, Social Media Expression, Print

Studio:
Helms Workshop

Photography:
Zach Wieland
Logan Crable

Sign Painting:
Joe Swec
Andrew Manning

 
Leroy and Lewis Barbecue
 
 
Alana is wildly creative yet approachable, made us feel important to her as a client, and has continued to be an advocate for our business.
— Sawyer Lewis, Partner
 
 
Leroy and Lewis Barbecue Truck Sign Painting
Leroy and Lewis Barbecue
Leroy and Lewis Barbecue Meat Money
Leroy and Lewis Barbecue Anniversary Artwork
Leroy and Lewis Barbecue Anniversary Artwork
Leroy and Lewis Barbecue The Meats