Taproot Soda is an inventive, no-guilt craft soda brand focused on providing healthier options and making a positive impact in its community. They are spearheads in introducing the creativity of craft beer into the soft drink industry.
The branding and packaging concept is drawn from the definition behind the name “Taproot” – as the origin from which the plant grows. Each can displays illustrations that relate to an origin story, old tale, or folklore that relates to the beverage or primary ingredients used.
Services: Strategy, Brand Identity, Packaging, Brand Extension, Illustration