YETI SXSW SHOWCASE
YETI is a brand whose products and storytelling are unmatched, and who seems to have effortlessly revolutionize outdoor lifestyle accessories for those willing to pay a premium for quality.
Not long ago, YETI was a dream client but once they discovered my work that dream came true. I was tasked with designing three posters for their SXSW showcase and was given complete trust and creative freedom. Layers of texture and grit, earthy tones, animated typography, and an unconventional layout represent YETI’s persona as a hard-working, unapologetic brand.
Services:Typography, Illustration, Social Media Expression, Print