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YETI SXSW Showcase

YETI is a brand whose products and storytelling are unmatched, and who seems to have effortlessly revolutionize outdoor lifestyle accessories for those who are willing to pay a premium for quality.

 

YETI SXSW SHOWCASE

YETI is a brand whose products and storytelling are unmatched, and who seems to have effortlessly revolutionize outdoor lifestyle accessories for those willing to pay a premium for quality.

APPROACH

Not long ago, YETI was a dream client but once they discovered my work that dream came true. I was tasked with designing three posters for their SXSW showcase and was given complete trust and creative freedom. Layers of texture and grit, earthy tones, animated typography, and an unconventional layout represent YETI’s persona as a hard-working, unapologetic brand.


Services:Typography, Illustration, Social Media Expression, Print

 
YETI SXSW Showcase Instagram
 
 
I’ve approached Alana multiple times with vague project briefs & tight deadlines and even so, she has consistently delivered well above my expectations.

She’s a natural, and the process is streamlined and, honestly, fun. Next, I want to fish with her!
— YETI Marketing Manager
 
 
YETI SXSW Showcase Poster Set