YETI 2018 SXSW SHOWCASE
YETI is a brand whose products and storytelling are unmatched, and who seems to have effortlessly revolutionize outdoor lifestyle accessories for those willing to pay a premium for quality.
YETI tasked me with designing three posters for their SXSW showcase and was given complete trust and creative freedom. Layers of texture and grit, earthy tones, animated typography, and an unconventional layout represent YETI’s persona as a hard-working, unapologetic brand.
Services:Typography, Illustration, Social Media Expression, Print