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YETI SXSW 2019

YETI is a brand whose products and storytelling are unmatched, and who seems to have effortlessly revolutionize outdoor lifestyle accessories for those who are willing to pay a premium for quality.

 

YETI 2019 SXSW SHOWCASE

Much larger than years prior, the 2019 YETI South By Southwest showcase features four days full with back-to-back live music, on-site vendors and sponsors, and both an indoor and outdoor stage.

APPROACH

Iconic 1960’s Blues posters served as the inspiration for the 2019 showcase, driving typographic choices and illustration style. Purposefully misregistered colors, varying font styles, and woodcut illustrations demonstrate the brand’s unhindered character. Each illustration is sourced from the heart of the brand from the memorable grizzly from the Flagship store to symbols that show that YETI is a proud Texas native.


Services: Typography, Illustration, Social Media Expression, Print, Simple Animation

 
 
YETI SXSW 2019 Showcase Animation
 
YETI SXSW Showcase Instagram
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